Frequently asked questions
What sales managers ask before they put their team on Sell to the Max.
What is Sell to the Max?
Sales practice for small sales teams. Each week your reps make three practice calls against an AI buyer who remembers the whole deal, plus one real call, and you see their practice scores and real-call scores side by side on your dashboard. Every call is scored against the sales framework you pick, with a written note per category and one specific thing to change next time.
Who is this for?
Built by a former training director for sales leaders who need their team comfortable, confident, and genuinely skilled in real sales conversations. If your reps only get better by actually talking to buyers — and you can't afford to let them learn on your real pipeline — this is the practice I wished existed.
What do my reps do each week?
About 30 minutes: three practice calls and one real call. Practice calls are real voice calls in the browser against an AI buyer loaded with objections specific to what you sell — not generic scenarios. A deal runs across two or three calls and the buyer remembers all of them, so reps learn to work a deal rather than wing a single call. You spend about 30 minutes a week on the dashboard. You assign the practice; it happens without you running roleplays yourself.
What if my team doesn't record calls?
You still get everything on the practice side: scores by category, trends per rep, the team dashboard. The real-call line on the chart stays empty until you start. Most teams can start the same week: Zoom, Teams and Google Meet can transcribe on most paid plans, and free recorders like Fathom work on any video call. Ask the prospect first — most say yes, and the transcript is useful to them too.
What do I see as the manager?
Each rep's practice average next to their real-call average, and the trend between them. Who's practicing and who's gone quiet, which deals have stalled, and where the team as a whole is strongest and weakest. You see scores and trends — never your reps' transcripts. They'll share real calls more readily when you're not reading their fumbles.
Why not just ask ChatGPT?
ChatGPT will roleplay one call. It won't be the same buyer next week who remembers what your rep promised, it won't score the same way twice, and you'll never see any of it.
How is this different from other sales practice tools?
Four things, together. One: your reps practice your actual deals, not generic scenarios — they type in what they're selling, and the AI buyer is loaded with objections specific to it. Two: deals span multiple calls (cold → follow-up → close), and the AI buyer remembers everything said in earlier calls, so inconsistencies get caught the same way real prospects catch them. Three: a rep who says “Lifeline” mid-call gets a coach while the conversation is still live. Four: every call is scored against the sales framework you pick — SPIN, Sandler, Challenger, MEDDIC and more — and real calls are scored the same way, so practice and real-call scores sit side by side.
What does it cost?
For a team it's $59 per seat per month — the Founder rate, locked for as long as your subscription stays active — with 2–10 seats, yours included. Seats are bought online and I set every team up by hand within one business day. Just you? Your first full deal is free — no card, just an email — and after that it's $29/month at the Founder rate (regular $49), also locked while you stay subscribed.
Can I buy an individual subscription?
Yes. Run one full deal free — no card, just an email — then it's $29/month at the Founder rate (regular $49), locked while you stay subscribed. Both are on selltothemax.ai/get-started. Buying for a team? Teams are $59 per seat per month on selltothemax.ai/teams.
Is there a guarantee?
Yes, on team plans: a 3-month performance guarantee. The manager picks one number for the whole team when setting up — average weekly Cold Call Volume per rep, or the team's average real-call score. Each rep does 3 practice calls, reviews 1 real call and logs their Cold Call Volume every week (each can miss up to 2 of the 12 weeks); if the team's number isn't up 10% after 12 weeks, you get a full refund of the team subscription. The $29 individual plan doesn't carry the guarantee. Full terms are on the guarantee page.
How do team seats work?
Every seat is one person, including you. 2 seats = you + 1 rep. Three reps plus you is four seats. Every seat gets the whole product, and you get a manager dashboard: who's practicing, how each rep is scoring, and who's stalled. You can buy seats online on selltothemax.ai/teams, and I set every team up by hand within one business day. Prefer to talk first? Book 15 minutes with me from the same page.
Does the manager need a seat?
Yes. Every seat is one person, including you. 2 seats = you + 1 rep.
Will the AI actually feel like a real buyer?
The AI buyer interrupts, pushes back, asks tough questions, and remembers prior calls. A call takes about 10 minutes. Most people's reaction after their first call isn't "that felt fake," it's "that felt uncomfortably real."
How many calls is a deal?
It depends on the buyer, and your reps don't have to decide. B2C buyers — a homeowner, a car buyer — run a 2-call deal, because that's how those close in real life. SMB and Enterprise buyers run three. The buyer remembers every previous call either way.
Can a rep rehearse one real call that is coming up?
Yes. A rep builds a buyer that matches the prospect and runs it as a single practice call — a cold call, a follow-up or a closing call. Built-in buyers are worked as multi-call deals instead, because that's where the memory matters.
How does a rep get the transcript of a real call?
If the call was recorded in Fathom, Fireflies, Otter, Zoom, Google Meet or Gong, the transcript is already there — it's a few clicks to copy it as text, then paste it into Review a Call. A .txt, .vtt or .srt file can be uploaded instead. The steps for each tool are on one page.